Creating a website can be a great way to showcase your skills in web design, but all of that hard work will go unnoticed if your website is hard to find in search engine results. Through Search Engine Optimization, you can make it much easier for people to see your site.
When you type in a search query into Google, Bing, or any other search engine, the results appear in a ranked order. The ones that show up on the first page are the ones which get the most traffic. There are several reasons for this.
Most websites use common keywords in the text on their site as well as in the coding. This helps their page move up in the rankings because if more people search for a certain term or word, the pages with the term or word will show up higher in the list of results. For example, if you were to search the term “pet groomers” in a search engine, that search engine will list all of the pages with that term. The higher the page is ranked, the more traffic that page gets compared to the other pages.
Keywords help you move up in the ranks, but it takes a lot more than that to become first page material. Another way to move up in the ranks is to have lots of links on other sites that come back to your page. The more links that lead to your page, the higher in the rankings it’ll go. You can link to your site on your social media accounts that already have an audience to help out with that. Another way you could get links is through commenting the link on some blogs and other sites. The problem with commenting links to your site too much is that it can look like spam. Google and other search engines sometimes filter out activity that seems like spam, so those links would not help in the rankings. Be mindful of that.
Another way to move up in the rankings is to update your site regularly. Sites that get new content often are much more likely to gain an audience because that activity alone can make your page more noticeable in search results.
Think of search engines like they’re a newspaper and your website as a story. If you want your website to be front page news, you have to put in the work and effort to get it there.
There are other ways to optimize your website for search engine rankings but these are the main three that I will be using to optimize my website. I found this video very helpful in understanding Search Engine Optimization.